9 rules of innovation from Google

1. Innovation, not instant perfection 
Trial launch with a beta. Perfection can evolve

 

2. Ideas come from everywhere 
"We let everyone comment on an idea. Comments lead to new ideas."

 

3. A license to pursue your dreams 
"We let engineers spend 20% of their time working on whatever they want, and we trust that

they'll build interesting things."

 

4. Morph projects, don't kill them 
Change projects which seem no market ready into ones that market needs

 

5. Share as much information as you can

Snippets - Every Monday, all the employees write an email that has five to seven bullet points

on what you did the previous week. Being a search company, we take all the emails and make a giant Web page and index them."

 

6. Users, users, users 
Users, not money
eyeballs translate to either subscription services or advt. revenue

 

7. Data is apolitical 
Decision should be based on data and not on closeness to a person.

 

8. Creativity loves constraints 
There is always a constraint and you need to think out of the box to get over it.

 

9. You're brilliant? We're hiring 
"...wanting to work on big problems that matter, wanting to do great things for the world,

believing that we can build a successful business without compromising our standards and

values."

 

"If I'm an entrepreneur and I want to start a Web site, I need a billing system. Oh, there's Google Checkout. I need a mapping function. Oh, there's Google Maps. Okay, I need to monetize. There's Google AdSense, right? I need a user name and password-authentication system. There's Google Accounts."

 

"This is just way easier than going out and trying to create all of that from scratch. That's how we're going to stay innovative. We're going to continue to attract entrepreneurs who say, 'I found an idea, and I can go to Google and have a demo in a month and be launched in six.'"

Google Checkout, Google Maps,  Google Adsense, Google Accounts