Perhaps the most plaintive complaint I hear from organizations goes something like this, "We worked really hard to get very good at xyz. We're well regarded, we're talented and now, all the market cares about is price. How can we get large groups of people to value our craft and buy from us again?"
Apparently, the bulk of your market no longer wants to buy your top of the line furniture, lawn care services, accounting services, tailoring services, consulting... all they want is the cheapest. The masses don't want a better PC laptop. They just want the one with the right specs at the right price. It's not because people are selfish (though they are) or shortsighted (though they are). It's because in this market, right now, they're not listening. They've been seduced into believing that all options are the same, and they're only seeing price. In terms of educating the masses to differentiate yourself, the market is broken.
Fixing this is almost always a losing battle. Just because you're good at something doesn't mean the market cares any longer.
The Marx Brothers were great at vaudeville. Live comedy in a theatre. And then the market for vaudeville was killed by the movies. Groucho didn't complain about this or argue that people should respect the hard work he and his brothers had put in. No, they went into the movies.
Then the market for movies like the Marx Brothers were making dried up. Groucho didn't start trying to fix the market. Instead, he saw a new medium and went there. His TV work was among his best (and certainly most lucrative).
It's extremely difficult to repair the market.
It's a lot easier to find a market that will respect and pay for the work you can do. Technology companies have been running this race for years. Now, all of us must.
If Wal-Mart or some cultural shift has turned what you do into a commodity, don't argue. Find a new place before the competition does. It's not easy or fair, but it's true. You bet your life.
[Please note that nothing I wrote above applies to niche businesses. In fact, exactly the opposite does. You can make a good living selling bespoke PC laptops or doing vaudeville today, even though the mass of the market couldn't care a bit. How he got in my pajamas, I'll never know...]
9 comments:
Have you ever considered about adding a little bit more than just your
articles? I mean, what you say is important and all.
However imagine if you added some great visuals or video clips to
give your posts more, "pop"! Your content is excellent but with images
and video clips, this website could definitely be one of the most beneficial in its field.
Good blog!
My web-site; Xength
I've been surfing on-line greater than 3 hours today, but I never discovered any interesting article like yours. It is lovely worth sufficient for me. In my view, if all webmasters and bloggers made just right content as you probably did, the web will be a lot more helpful than ever before.
Feel free to visit my page :: Lift and Glow Pro And Lift Serum Pro
Its not my first time to pay a visit this site, i am visiting this web page dailly and obtain
good information from here everyday.
my website - Buy Muscle Core X
These are genuinely impressive ideas in regarding blogging.
You have touched some good factors here. Any way keep up
wrinting.
Also visit my webpage raspberry ketone review
Excellent pieces. Keep writing such kind of info on your blog.
Im really impressed by it.
Hello there, You've performed an incredible job. I'll certainly digg it and for my part recommend to my friends.
I'm confident they will be benefited from this site.
my web page: Pur Essence
Thanks for finally talking about > "What every mass marketer needs to learn from Groucho Marx" < Loved it!
My site pay day loans online
hey there and thank you for your information – I've definitely picked up anything new from right here. I did however expertise a few technical points using this website, since I experienced to reload the web site a lot of times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I'm complaining,
but slow loading instances times will often affect your placement in google and could damage
your high-quality score if ads and marketing with Adwords.
Anyway I'm adding this RSS to my e-mail and could look out for a lot more of your respective exciting content. Ensure that you update this again soon.
Money from home
Hello! Someone in my Facebook group shared this
website with us so I came to give it a look. I'm definitely enjoying the information. I'm bookmarking and will be tweeting this to my
followers! Wonderful blog and terrific style and design.
my web site ... Leanspa acai
There is definately a lot to find out about this issue.
I really like all the points you have made.
My weblog Auravie Wrinkles
Post a Comment